early access

After reading the first article in the “Email Signatures” series, some of our customers immediately started to create their email signature. As happy as we were that they had followed our advice, we were very glad to have encouraged them!

However, soon we realized that the email signatures of our customers had one common problem: they were not clickable. Many of these signatures contain good quality photographs, cool illustrations and all the necessary details to draw the attention of the recipient. But they were not written in HTML and therefore not clickable.

What is HTML?
HTML is an abbreviation of Hyper Text Markup Language. In normal English this means “markup language”.
It was created because in the early days of the internet the texts did not have a pleasant reading format (letters on black or blue background). Then the HTML was created to apply the format to all documents using standard tags.
Colours, images and hyperlinks can be added to a website, email signatures or other documents using HTML instructions. These instructions are placed on the page through markings (tags) so that browsers such as Chrome, Internet Explorer and Safari can read and deliver the information to internet users.

What if your email signature contains a photo?
First and foremost: if your email signature is just a big photo (nothing more and nothing less), you run the risk of seeing your emails as spam or junk mail.
Why?
Because the text/image ratio is too low.
The general rule is: your message must contain more text than visual material. Spam filters use this criterion to distinguish unwanted mail from the ordinary mail. These filters assume that spammers mainly use photos because, in general, they do not have any great HTML knowledge.

Secondly, if someone wants to click on one of the components of your signature or select them (your address, for example), he cannot do that because it is just a photo.
That means a great deal of missed opportunities for you.
Agree, you may have drawn up the image so that you want to lead the reader to your website.

However, what about the person you want to follow on LinkedIn?
Alternatively, the person who wants to view your Instagram feed?

This person will have to make a detour (which he would rather not want or for which he does not have time) and first have to search your website on your social media channels.
That’s not an insurmountable problem of course. However, it’s against one of the essential digital laws: to do everything to make it as easy as possible for the user.

Ok, there will always be a percentage of customers who will be happy they can surf to your website.
However, about 50% of the people who read your email signature in detail want to get to know you differently, through other channels. Like your blog or your social media.
So you have to move heaven and earth to give them that option and make sure they can do that in just one click.
But don’t panic!
It would help if you didn’t unnecessarily bend around corners to make that email signature in HTML.
You even have two options: either you do it yourself, or you spend it on professionals.

How does an email signature work in HTML?

1. You or your designer (or Createria) make a nice email signature with links to websites (urls) of your preference.
2. Your signature is stored in a hosting = internet data server. Images, hyperlinks, and other data are stored with HTML tags so that all browsers and email systems can read them.
3. Every time you send someone an email, your email with your signature goes via the internet to the PC, tablet or smartphone of your receiver.
4. The recipient receives your email and clicks on the image.

However, you have to ask yourself the following question: do you want to spend time learning HTML to have a “reasonable” email signature or do you want to rely on a team of specialists who make a “wow” email signature in an instant? Do you choose the second option? Then we invite you to subscribe to our launch list of Createria Signature: the web application that creates email signatures in HTML for you. This application helps you to present your contact details to your customers in a modern and attractive way. You can also measure the effectiveness of your signature. Improve and adjust and go for more conversion and more customers.

Do you want to stay informed of all the details of our web application Createria Signature?

Then you simply have to register on our list. So you will be the first to receive all the information about the early access to web app the launch date and maybe also some launch discounts 😉

Ready for a modern email signature in HTML?

Register here ⬇︎

It will seem insignificant to you: an email signature.
Surely you’re saying, really? Are you going to devote a whole series of articles to the reasons why you should have an email signature?
Effectively.
Because we are very convinced (and our experience and that of our clients shows it) that having an email signature has endless benefits for you, you find yourself in the working circumstances in which you find yourself. This is especially the case when you create an informative but at the same time attractive and functional email signature. Because a beautiful signature not only causes an excellent impression on the reader but also increases your response opportunity. And a useful signature helps you direct traffic to your website or social networks.

Don’t you believe us?
We invite you to think about your own reaction when receiving an email that ends with a professional signature that contains a stylized image of the person, its details in well-kept fonts and colors, a balanced design …
What is your reaction?
If you are like most of us, your reaction is this: That looks great! What do I  have to do to get a signature like that?
And that person may work comfortably from home in an environment that has nothing to do with the corporate environment to which we are used to, but the email that has been sent you, with that signature designed with a lot of affection, makes you trust him/her as a professional.
Your first impression is exceptional.
And, that, yesterday, today and always, is what counts.
Are you still not convinced?

Here are other reasons why you need an email signature yes or yes

1. With your email signature, you develop confidence as a professional. It does not matter if you are an entrepreneur, self-employed, or if you manage a multinational. Your goal is to generate confidence in all your communications with your professional relationships, whether they are your clients, suppliers or competitors (especially if they are your competitors!). When you take care of the content and design of your message, and mainly if you post a picture of yourself, you are telling the world: you can trust me because as you see, I have nothing to hide, I commit 100% with everything I do, Even a detail as minimal as the signature of my email: you can trust me and my work.
2. With your email signature, you build your branding, you print your brand in the mind of the other person. Email is still one of the most current communication tools used by all of us. We send emails constantly for a thousand reasons. If you end your communication with a professional email signature that forces the recipient to stop and admire it, you can be sure that the chances of your name and your brand are recorded in the mind of your potential customer are much higher than if you receive an email that goes unnoticed like so many others. It never hurts to reinforce your branding so that the viewer always has a clear idea of what you do and what your brand image is in his mind.
3. With your email signature, you can differentiate yourself from the rest. We are forced to work in such a competitive market that even a simple detail like a design email signature can help you to stand out from your competition in the eyes of your clients. A signature is not just for your contact data but can also serve to advertise your products services or the social causes that you support.

The same thing happens if you are looking for a job: who do you think your potential employer will prefer? Someone who sends his resume in the usual format or someone who has taken an effort in personalizing his signature? Indeed.

So, if you have already invested in generating the basis of your visual identity with your logo, colors, etc., the mail signature is a piece of communication that you should not forget.

With your email signature you promote yourself every time you send an email whether you are a freelancer or entrepreneur, whether you manage a medium volume company, your signature promotes your brand in each email: with each communication you are promoting your branding, you are increasing the brand visibility, you are cementing the trust between you and your professional contacts.

With your email signature, besides the fact that all your contact details are brought together, you can go even further and use it to generate traffic to your website, blog, social networks, YouTube channel or your last publication. Can you think of some kind of more affordable advertising?
For that reason and for much more, why not take advantage of the potential of such an effective and common tool as the signature of your email?

You could include your photo, the data of direct telephones, links to your web, blog, social networks, etc.
The possibilities are endless, and more if you have the support of a team of professionals such as Createría.

Professionals who, by the way, are working 100% to finalize a new application designed for you, the freelancer, entrepreneur, professional in search of work, etc … you can develop the most attractive and functional email signatures.

An application that will not only help you present your contact information to your recipients but also will allow you to measure the effectiveness of your signature and adjust to improve.
Do you want more details?

You only have to subscribe to our priority notification list. We will notify you so you can have early access to the web app and we will keep you informed about the release date of Createría Signature.

You dare?
Sign up here ⬇︎