Are you beginning to discover how much a professional email signature can do for you and your brand?
Have you decided to subscribe to the waiting list of our Createria Signature web app and create your own email signature?
Then let’s review which 6 elements you should include in your new email signature and which ones you should avoid.
These are the six elements that you must include in your professional email signature:
1. Your basic contact information
It will seem obvious, but the concept “basic information” includes very different elements for different people.
Your professional email signature must provide essential information about you such as your name, the name of your company and the title of your position.
You can also include contact information such as your web page and your phone number.
2. Your professional social media profiles
Include links to your networks. To avoid overloading of your signature please use neutral or design icons corresponding to your brand in shape, colour, style, etc …).
This information can be useful so that people can quickly review yourself and your company. You will gain confidence immediately when you show yourself more transparent and allow people to get an idea of you thanks to the information on your networks.
And keep in mind that we are talking about “professional” profiles. Please, avoid including any of your personal profiles.
3. A photo and/or logo
Essential to direct the view of the recipient towards the signature: the logo of your company and/or a professional image of you. Make sure it fits with the rest of the aesthetics of your signature and limit yourself to a maximum of two images or graphics (of small size).
4. Your fresh news of content of your blog
You have won a prize, opened your second store, obtained a certification, tell it in your signature. Sure that your receiver will appreciate knowing about your achievements.
In another hand to publish regularly on a blog requires an important commitment. That is why it is wise to spread your latest articles on as many media and platforms as possible: your email signature is one of them (how humble it may seem).
Don’t doubt that your customers, suppliers, colleagues, etc. will appreciate the effort you make to provide them with the link to your latest publication in your signature.
5. A simple call to action
Alternatively, you can promote specific content including a specific call to action: from inviting recipients to visit your website, to registering for an event or webinar, participating in a contest, conducting a survey or downloading content …
Have you written a new book?
Let the whole world know!
Include a call to action with a link to your sales landing. The existence of your book not only shows your experience and credibility with the recipient, but also helps you to direct traffic to your new publication.
6. Disclaimer. Legal issues, always important: if you consider it necessary, include a legal disclaimer, but try to keep it simple and do not tire the reader.
Also, do not forget that your professional email signature is organic and that it should be updated with your latest news.
And above all, remember that your professional email signature must be responsive.
Meaning, it must be adapted to mobile formats so that your recipient can see it without needing to expand it on their device.
And these are some of the elements that you should NOT include in your professional email signature:
- As we have already commented: your personal profiles of social networks
- The telephone number or address of your house
- Your personal website
- Your email address (they already have it!)
- Inspirational quotes, jokes, personal memes (unless it’s part of your branding)
Do you need help preparing your professional email signature?
Sing up to have a early access to the web app Createria Signature.
of you just have to get in touch with the Createria team.
Let us create together your best possible email signature.
We’re looking forward to meeting you!