It will seem insignificant to you: an email signature.
Surely you’re saying, really? Are you going to devote a whole series of articles to the reasons why you should have an email signature?
Because we are very convinced (and our experience and that of our clients shows it) that having an email signature has endless benefits for you, you find yourself in the working circumstances in which you find yourself. This is especially the case when you create an informative but at the same time attractive and functional email signature. Because a beautiful signature not only causes an excellent impression on the reader but also increases your response opportunity. And a useful signature helps you direct traffic to your website or social networks.
Don’t you believe us?
We invite you to think about your own reaction when receiving an email that ends with a professional signature that contains a stylized image of the person, its details in well-kept fonts and colors, a balanced design …
What is your reaction?
If you are like most of us, your reaction is this: That looks great! What do I have to do to get a signature like that?
And that person may work comfortably from home in an environment that has nothing to do with the corporate environment to which we are used to, but the email that has been sent you, with that signature designed with a lot of affection, makes you trust him/her as a professional.
Your first impression is exceptional.
And, that, yesterday, today and always, is what counts.
Are you still not convinced?
Here are other reasons why you need an email signature yes or yes
- With your email signature, you develop confidence as a professional. It does not matter if you are an entrepreneur, self-employed, or if you manage a multinational. Your goal is to generate confidence in all your communications with your professional relationships, whether they are your clients, suppliers or competitors (especially if they are your competitors!). When you take care of the content and design of your message, and mainly if you post a picture of yourself, you are telling the world: you can trust me because as you see, I have nothing to hide, I commit 100% with everything I do, Even a detail as minimal as the signature of my email: you can trust me and my work.
- With your email signature, you build your branding, you print your brand in the mind of the other person. Email is still one of the most current communication tools used by all of us. We send emails constantly for a thousand reasons. If you end your communication with a professional email signature that forces the recipient to stop and admire it, you can be sure that the chances of your name and your brand are recorded in the mind of your potential customer are much higher than if you receive an email that goes unnoticed like so many others. It never hurts to reinforce your branding so that the viewer always has a clear idea of what you do and what your brand image is in his mind.
- With your email signature, you can differentiate yourself from the rest. We are forced to work in such a competitive market that even a simple detail like a design email signature can help you to stand out from your competition in the eyes of your clients. A signature is not just for your contact data but can also serve to advertise your products services or the social causes that you support.
The same thing happens if you are looking for a job: who do you think your potential employer will prefer? Someone who sends his resume in the usual format or someone who has taken an effort in personalizing his signature? Indeed.
So, if you have already invested in generating the basis of your visual identity with your logo, colors, etc., the mail signature is a piece of communication that you should not forget.
With your email signature you promote yourself every time you send an email whether you are a freelancer or entrepreneur, whether you manage a medium volume company, your signature promotes your brand in each email: with each communication you are promoting your branding, you are increasing the brand visibility, you are cementing the trust between you and your professional contacts.
With your email signature, besides the fact that all your contact details are brought together, you can go even further and use it to generate traffic to your website, blog, social networks, YouTube channel or your last publication. Can you think of some kind of more affordable advertising?
For that reason and for much more, why not take advantage of the potential of such an effective and common tool as the signature of your email?
You could include your photo, the data of direct telephones, links to your web, blog, social networks, etc.
The possibilities are endless, and more if you have the support of a team of professionals such as Createría.
Professionals who, by the way, are working 100% to finalize a new application designed for you, the freelancer, entrepreneur, professional in search of work, etc … you can develop the most attractive and functional email signatures.
An application that will not only help you present your contact information to your recipients but also will allow you to measure the effectiveness of your signature and adjust to improve.
Do you want more details?
You only have to subscribe to our priority notification list. We will notify you so you can have early access to the web app and we will keep you informed about the release date of Createría Signature.
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